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Digital Intelligence: What Every Smart Manager Must Have for Success in an Information AgeBy Sunil Mithas
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This book is intended for general managers and students who want to improve their digital intelligence or digital IQ. The book espouses the belief that digital intelligence is an important competence that global leaders need to have in today's economy to become more productive and informed members of the society and to enhance the performance of their organizations.The book lays out the most basic competencies and skill sets for thinking about IT and IT-enabled changes that all managers should have. It articulates some of the dimensions of digital intelligence; yet because of the focus on general managers, it avoids details of technologies and implementation that should ideally be handled by trained IT professionals.It is not necessary for managers and entrepreneurs to have a programming or computer science background to acquire digital intelligence. It may surprise some that even Steve Jobs, one of the most successful technology entrepreneurs and executives, did not have a degree or background in computer science or programming. Steve is not alone; this is also true of many other "digital immigrants" who have made significant contributions to IT. If people without a technology background can be technology pioneers, such success should encourage everyone to embrace digital intelligence and use technology intelligently in business and life. [An updated and 2016 version of this book is now available from Amazon.com with a different ISBN]
- Sales Rank: #2522785 in Books
- Brand: Brand: Finerplanet
- Published on: 2012-02-27
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .52" w x 6.14" l, .68 pounds
- Binding: Paperback
- 230 pages
- Used Book in Good Condition
About the Author
Sunil Mithas is an associate professor at the Robert H. Smith School of Business at the University of Maryland in the Decision, Operations and Information Technologies Department. He earned his PhD at the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for about ten years in engineering, marketing, and general management positions with the Tata Group. He teaches core and elective courses in MBA and Executive MBA programs and a course in the PhD program in the Robert H. Smith School of Business. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute, which selects about 20 of “the most promising...academics” every two years. Sunil’s research focuses on strategic management and the impact of information technology resources, such as IT spending, IT applications, and IT human capital. His research has appeared in premier journals, including Management Science, Information Systems Research, MIS Quarterly, Marketing Science, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Harvard Business Review, MIT Sloan Management Review, Bloomberg, Computerworld, and InformationWeek. His papers have won the best-paper award and best-paper nominations. For more information, visit http://www.sunilmithas.com
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